We have really made a big impact on the local market. Which has forced some operators to takes risks. We lost out on a quote that was actually more expensive than ours. The customer fitted a 1 1/2 WERS rated film over the 2 1/2 Star WERS rated film that we offered. Ok, layman terms, a less energy rated film than ours for more money.
Why, because the installer offered a premium range over and above his 5 years warranty ebay crap film.
When times are tough our customer really need to do their research and be aware that crooks are out there.
We all would like more money. That would also include me.
Recently we have lost some customers to the dark side due to our prices being too cheap. As a man whom loves to save money I find this quite a problem.
I don't think I have ever walked out of a shop because they are too cheap. The word "cheap" doesn't really apply to us. We just do it cheaper and this is done by refusing to make a 1000% mark up on window film. As for quality, the market has tightened and films available are comparative and installation between companies is much too the same standard.